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In many situations, 度假租赁是比住酒店更划算、更方便的解决方案. 然而, 度假租赁物业的业主可能会面临巨大的挑战,以保持一个有利可图的出租物业. Profitable vacation rentals require a solid business model, competitive 定价, 和 a consistent flow of guests.
With a consistent growth rate 和 improved visibility, 该业务预计将在未来几年继续发展, creating enough chances for prospective vacation rental property owners. 很明显,顾客对你的服务越满意, 定价, 和 accommodation, the more word of mouth advertising you will create, which will boost your business.
We have to remember that lower 定价 won’t always attract customers; the vacation rental 定价 should be worth the property you are renting out. 这些 Athens property managers are saying that in the same vein, 度假租赁业主犯的许多错误可能会影响他们的利润.
1. Putting All Your Eggs in One Basket
多渠道分销策略可以让你的租赁产品接触到更多的用户. 这是一个极好的策略,可以最大化你的可访问性,也可以帮助你提高收益.
这种分销策略可以提高你的品牌知名度,扩大你的受众. Promoting on additional booking platforms, such as Airbnb 和 Vrbo,使您能够接触到更多的受众,并增加获得更多预订的可能性.
No matter how many vacation rentals you manage, 你应该在尽可能多的预订平台上宣传你的房产. 这种方法适用于大型物业管理公司和处理少量租赁的房东. 最好的方法是通过度假租赁物业管理软件,它可以为你处理这个任务.
2. Not Optimizing Your Listings
吸引游客的最好方法是强调你的目录的适宜性. As the owner of a rental property, you are responsible for:
- Managing all of your rental agreements.
- Finding all of your buyers 和 sellers
- Organizing showings 和 listings
- planning property photography sessions
- Attending all meetings.
不断优化和开发是使用物业管理度假租赁软件的关键. 在考虑市场上各种各样的度假租赁物业管理软件程序时,大多数业主倾向于关注算法更改和相关费用.
这不是一个好主意,因为它占用了房地产广告的重要方面的时间,比如 optimizing listings. The better optimized your listings are, 你的财产(或各种财产)就能得到更多的关注。. This will ensure that you always have a renter lined up.
3. Not Requesting Reviews
现在, everyone takes bad reviews seriously, to the point that it could damage the whole reputation of your business. 评论很有影响力,因为它们是租房者信誉的社会证明.
它们之所以有效,是因为个体更倾向于模仿他人的活动. Customer testimonials help prospective customers make purchase decisions. According to research, 比起没有评级的品牌,63%的消费者更倾向于相信有在线评论的公司.
客人评论已经成为度假租赁预订过程中不可或缺的一部分. Before reserving a stay, prospective visitors like reading reviews. In addition to being a useful resource for visitors 和 hosts, reviews enable people to share their experiences with others.
4. Not Posting Enough or High-Quality Pictures
如今,几乎所有的网上商品都需要图片,尤其是当你想要卖东西的时候. 寻找度假屋的客人和购买衣服的人有着同样的心态. They focus their decisions on the photographs you display. Regardless of the quality of your property's facilities 和 description, 质量差的图片会让潜在的租客望而却步,因为他们不知道自己应该看到什么.
你可能会惊讶地发现,有多少价值较低的度假屋入住率却更高,仅仅是因为业主投资了高质量的照片,让顾客很容易想象一次愉快的旅行.
最后, poor-quality photographs prevent you from hosting visitors, which means you miss out on possible income. 专业人士知道如何采取最诱人的图像,以促进点击,应指定显示您的财产有效.
Not Focusing on the Guest Experience
了解如何管理度假租赁物业的第一步是关注客人的体验. 难忘的体验可以提高客人的满意度和再次租房的可能性, which means repeat business for you. Improving the customer experience has a huge influence on performance, increasing your business's income 和 creating marketing opportunities.
同理心和灵活性将有助于确保客人的满意度和未来的忠诚度. 更重要的是,当你给你的访问者一个伟大的赌lol比赛,他们会想要与他人分享.
5. Not Offering Flexible Pricing
Pricing your listings might be difficult 和 even confusing. 事实上,如果你把租金定得太高,你可能会吓退潜在的租客. 然而, if you price it too low, you won’t get much in the way of profit.
各种因素, such as seasons 和 supply 和 dem和, can influence your price decisions, 有效收益管理的关键是根据市场数据频繁调整费率.
The best approach is dynamic 定价. 动态定价是一种实时变化的定价,以反映短期租赁市场的波动.
Using the best vacation rental management software, you may set rental prices depending on seasonality, 入住率, 和 dem和 trends across many locations.
6. Not Investing in Vacation Rental 管理 Software
到现在为止, you might be wondering, “物业管理软件能做哪些无法手工和免费完成的事情??“度假租赁管理软件是为了帮助短租业主经营他们的业务.
It has many features, such as automating routine tasks with a property management system (PMS), 通过一个渠道管理器和一个同步日历,让物业经理在同一个中央平台上管理所有房源和预订.
该计划将使您更容易管理您的租赁或多个租赁. It will save money 和 streamline processes, which will help you make better decisions, get more people to rent, 和 have a stronger, healthier bottom line.
最终的想法
很多人, especially those new to the real estate industry, 不知道如何管理度假租赁物业和度假租赁物业管理软件的好处. 但在阅读了以上所有的因素和出租物业业主犯的错误, 您可能已经意识到度假租赁管理软件是多么重要.
The advantages of using vacation rental management software far outweigh the costs involved, provided that you get the appropriate solution to meet your requirements.
您可以节省大量的时间,否则您可以花在优化流程上.
图片来源: http://bit.ly/3cBhsKz